At first, your Facebook ad was a star.
High CTR. Low CPA. Great comments.
Then… the numbers started dipping. Slowly at first, then sharply.
Now you're wondering:
Did the ad stop working — or did your audience just stop caring?
Chances are, you’ve got a classic case
Running Facebook ads without a testing plan is like throwing darts in the dark — one might hit, but you’ll have no idea why.
In 2025, brands that scale know this:
Creative testing isn't optional — it's the growth engine.
If your Facebook ad account feels random, scat
So you launched a Facebook ad.
The targeting looked good.
The creative was polished.
The budget? Decent.
But... zero sales. Or maybe a few clicks, high bounce, and some angry “Why am I seeing this?” comments.
Sound familiar?
In 2025, running Facebook ads has never been easi
Ever visited a product page and then seen the same brand stalk you across Facebook and Instagram for days?
That’s retargeting — when done right.
When done wrong, though, it’s just noise. Repeating the same offer. Same ad. Same message. Until people either tune out or report i
You’ve got three seconds.
That’s all the time your Facebook ad has to stop someone mid-scroll — or get lost in the feed forever.
In 2025, attention is the currency. And the hook is your handshake. Get it right, and the rest of your ad actually gets seen. Get it wrong? Doesn&r